2 builders who never spoke to each other
Get on camera cheaply and skip the production
Record the walkthrough or the vlog on a phone and post it even if being on camera is uncomfortable. Two raw minutes beat a polished edit here, because the point is that a person made it, and the production value you are tempted to add is what stops the thing getting made at all.
The method
- 01
Record a video walkthrough and put it on YouTube to promote a free consumer tool, even if being on camera is uncomfortable.
- 02
Vlog the whole attempt as it happens, and keep it cheap and unpolished: two raw phone-shot minutes beats production value.
What it returned
- 375
Zue promoted his Photos New Tab Chrome extension with a YouTube video; the extension reached 375 active users and served about 180,000 photos in its first six months
The Hoyles filmed their entire Christmas number one campaign on an iPhone
Sources
- How LadBaby started a movementHarry Dry · Marketing Examples · 3/ Bring people on the journey · undated
- The Year Everything ChangedCory Zue · coryzue.com · The year I got my memories back (June) · 2017-12-29
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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