a single source, nothing corroborates it
Drag an unrelated obsession into a crowded topic
In a category where everyone covers the same ground, the differentiator available to you is what else you are into. Threading a genuinely unrelated enthusiasm through the writing, or wrapping a dry technical subject in a theme and carrying it across every asset, makes the work identifiable as yours at a glance.
The method
- 01
Bring an unrelated part of your identity into a crowded topic so the writing is unmistakably yours.
- 02
Wrap a dry technical subject in a playful theme and carry it through the book and the sales page
What it returned
Nerd Fitness writes fitness content laced with Lord of the Rings, LEGO and Star Wars references and grew fast by not being another generic fitness blog
Rock and roll styling used throughout the Ember.js book and its sales page
Sources
- Making $12,500 in 3 months with a book on ember.jsNathan Barry · nathanbarry.com · Tell us about your book in a couple sentences · 2015-06-03
- How to start your own newsletter in 15 minutesNathan Barry · nathanbarry.com · Choose your topic · 2019-04-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected