a single source, nothing corroborates it
Reuse the last launch's copy and swap the details
Start the announcement from the one you sent last time rather than a blank page, updating names, dates and figures. The structure that already worked is worth more than the novelty of writing it again, and the time saved goes into the offer.
The method
- 01
Write the announcement by lifting the copy from one of your earlier launches and updating the details, rather than drafting it from scratch.
Sources
- I Spent $40.93 and 10 Minutes to Generate $7,500 in SalesJustin Welsh · justinwelsh.me · Step 2: Announce the new product online · 2022-11-12
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected