a single source, nothing corroborates it
Write the announcement as a reply to complaints
Structure the launch post around what people told you, where they got stuck and what they kept asking for off-menu, then present the release as the answer. The version reads as a response to the audience rather than a broadcast about your roadmap.
The method
- 01
Write the launch announcement as a reply to complaints: what people told you, what they struggled with, what they kept asking you to do off-menu.
What it returned
Rand Fishkin frames V2 that way explicitly after more than a year of work rebuilding the infrastructure and data sources, having feared for months that the rebuild would lose functionality.
Sources
- SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting. - SparkToroRand Fishkin · sparktoro.com · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected