3 builders who never spoke to each other
Keep the writing yours when the model drafts
Hand a model the work where authorship makes no difference, headline lists, rough drafts, catching a clumsy sentence, and keep the judgement about which details actually matter. The tool lowers the skill needed to produce a draft but not the expertise that makes the piece worth reading. Readers turn up for a voice, so the product decisions, the support replies and the documentation stay in your hands.
The method
- 01
Write the post yourself and leave the typos in, then say on the page that it is hand-written, because the voice is the part a reader cannot get anywhere else.
- 02
Hand the code to the agents if you like, but write the product decisions, the support replies and the documentation yourself, because the audience turns up for a human voice and not just the meaning.
- 03
Remember that a model lowers the skill needed to produce the draft but not the expertise needed for the insight that makes it worth reading.
- 04
Hand AI the work where it makes no difference who does it: brainstorming headlines, rough drafts, catching awkward phrasing. Keep the synthesis, because a model has no way to know which details you actually care about.
What it returned
- 23
He closes a 23 minute post about agents writing all of his code with a note that the writing is entirely his own and that the typos stay
- 98%
Stated after a month in which roughly 98% of the code came from Claude
Sources
- Episode 143: SEO & AI Content Creation for Freelancers, with Tim Davidson - Double Your FreelancingTim Davidson · doubleyourfreelancing.com · AI-Generated Summary: · 2024-07-01
- VibeTunnel's first AI-anniversary | Peter SteinbergerPeter Steinberger · steipete.me · It’s Not Just Code · 2025-07-16
- Just Talk To It - the no-bs Way of Agentic Engineering | Peter SteinbergerPeter Steinberger · steipete.me · Conclusion · 2025-10-14
- Amanda Natividad — Mastering Content Creation and Audience Engagement – The Bootstrapped FounderAmanda Natividad · thebootstrappedfounder.com · 2023-12-06
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected