a single source, nothing corroborates it
End the teaser post on the list signup
Write the pre-launch piece so its closing paragraph turns naturally into an invitation to join the list for what is coming. The ask then reads as the obvious next step rather than an interruption, because the post has already established why the reader would want it.
The method
- 01
Write the pre-launch post so its ending turns naturally into an ask to join the list for the forthcoming product.
Sources
- Stop sending email broadcastsNathan Barry · nathanbarry.com · A typical scenario · 2014-12-15
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected