a single source, nothing corroborates it
Write the promise from pain plus a deadline
Assemble the offer line from the pain, the alternatives the buyer has already rejected and the self-interested thing they actually want, then bolt on a reason to act today. Without that last piece the reader agrees with you and does nothing.
The method
- 01
Write the promise out of the pain with the alternatives plus the selfish desire, then attach a reason to act today.
What it returned
Katelyn Bourgoin suggests a limited-time offer, a free shipping code, or a discount timed to land exactly at the target moment, and points out she used the same construction on the pitch closing this article.
Sources
- Katelyn Bourgoin's Trigger Technique Framework - Why We Buy 🧠Katelyn Bourgoin · customercamp.co · Step 3: Plan, design, and run trigger tests · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected