a single source, nothing corroborates it
Write the one line about the world you are changing
A single sentence describing the changed world is worth having, but write it after the strategy is settled rather than using it to generate one. Produced in the wrong order it becomes an aspiration nobody can act on.
The method
- 01
Write a one-sentence description of the changed world you are creating, and write it after the strategy rather than before.
What it returned
His examples include Stripe on raising the internet's economic output, WP Engine on the freedom to create online, and YouTube on giving everyone a voice.
Sources
- What makes a strategy greatJason Cohen · longform.asmartbear.com · Futuristic · 2023-08-13
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected