a single source, nothing corroborates it
Storyboard the video around the customer's day
Write the shot list on paper before opening any software and make it follow one person through the whole lifecycle of the product, from the first sketch to the launch broadcast. Show the thing in use and the work it makes easier rather than listing what the viewer is currently missing.
The method
- 01
Write the shot list on paper before opening any software, and make it trace the customer's whole lifecycle with the product.
- 02
Build the promo video around the product being used and the life it improves, not around the features the viewer is missing.
What it returned
His list ran from sketching a landing page and writing the book through building and publishing the page, promoting it socially, sending the launch sequence and finally the launch broadcast
Sources
- Creating a promo video for your productNathan Barry · nathanbarry.com · Planning the video · 2014-08-19
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected