a single source, nothing corroborates it
Write the timely take on a big player's release
When a large company ships something that matters to your audience, publish the analysis aimed squarely at them while it is still news. That kind of piece keeps getting reshared long after the aggregators have moved on, because it is the version written for a specific group rather than for everyone.
The method
- 01
Write a timely analysis of a big company's new release aimed at your product's audience: that kind of post keeps getting reshared long after the aggregators ignore it
What it returned
- 100
His teardown of user experience changes in Facebook's new iOS app went nowhere on Hacker News but passed 100 retweets through steady daily sharing and produced 300 to 400 subscribers to the book list
Sources
- $39k in eBook Sales Part 2: Design, Testimonials, and TrafficNathan Barry · nathanbarry.com · Building a following for your launch · 2012-10-08
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected