2 builders who never spoke to each other

Write the search title and the page title apart

The line that has to win a click in a results list and the line a reader sees once they are on the page are doing different jobs, so shipping the same sentence twice wastes one of them. Put the counting and the year in the one that competes for attention and the proof in the one that greets the reader, and reorder so the distinctive part comes first wherever the platform truncates.

The method

1. 01

   Write the title tag for the search result and the on-page headline for the reader, rather than shipping the same sentence twice.

2. 02

   Reorder your post titles and subtitles so the distinctive part comes first, and watch whether it changes your numbers on the platform you republish to.

What it returned

• 500

  Glen Allsopp collected pairs where the tag counts the products and the year while the headline carries the proof, such as a tag naming fifteen wireless earbuds against a headline citing 500 hours of testing, and warns Google may rewrite the tag anyway.

• Zue flipped his retro title and subtitle to make posts easier to find from his blog index and to test the effect on his Medium numbers

Sources

• How 16 Companies are Dominating the World's Google Search Results (2024 Edition) - Detailed.comGlen Allsopp · detailed.com · As a Reminder, Your Headline Can Be a Lot More Personal Than Your Title Tag, and Digital Goliaths Know This Better Than Anyone · 2023-03-07
• Doing the bull dance, feeling the flowCory Zue · coryzue.com · Other notes · 2018-04-23