a single source, nothing corroborates it

Split the keyword into the intents behind it

One phrase usually hides several different needs. Break the term into the separate reasons people type it and satisfy each rather than writing one generic page, either by answering in depth or by gathering scattered information into one place. Rewriting an existing page around what the searcher actually wants lifts your click rate, though it will not lift impressions until you widen the keyword set.

The method

1. 01

   Before writing for a keyword, break it into the separate intents people bring to it, then write something that satisfies each one rather than one generic page.

2. 02

   Either answer the question directly in depth or gather scattered information into one place; both count as solving the searcher's problem.

3. 03

   If you already rank for a term but convert few of the impressions, rewriting the page around what the searcher actually wants recovers the missing clicks.

4. 04

   Rewriting for intent lifts your click rate but not your reach: impressions only grow once you go after an additional parent keyword.

What it returned

• 30

  Daily clicks rose from 30 to 55 over roughly five weeks, a lift of 83.33%, with average click-through rate and average position both improving.

• 700

  Daily impressions moved only from 700 to 850, a lift of 21.4%, because the targeted keyword set had not been widened.

• For the micro saas keyword the intents split into readers wanting the definition and readers hunting for app ideas to build.

Sources

• Pain-Point SEO: Create Content That Drives ConversionsPreetam Nath · preetamnath.com · How I wrote Pain-Point Content on my blog · 2020-11-08