a single source, nothing corroborates it

Do not launch under a new identity

Your existing audience and credibility are the asset, and starting again under a pseudonym or a fresh account strips both. With no followers the only remaining lever for reach is taking more extreme positions, and platform anti spam rules leave an unknown account barely able to post at all.

The method

1. 01

   Writing under a pseudonym destroys your distribution: with no followers and no credibility, the only lever left for reach is taking more extreme positions, which is usually the opposite of your goal.

2. 02

   Your existing audience and credibility are the asset, not the tactics: launching under a new identity strips both, and platform anti-spam rules make an unknown account nearly unable to post at all.

What it returned

• Zue's invented persona for writing about pandemic policy had zero followers, found that only more extreme takes earned any engagement, hit algorithmic suppression, and he calls the experiment a complete failure.

• Zue could get a tweet or email in front of a few hundred receptive people under his own name, but a new Twitter account with zero followers was useless and new Reddit accounts were blocked by karma and age requirements.

Sources

• A Five-Year Journey to Financial Freedom...and BeyondCory Zue · coryzue.com · Talking about the pandemic: half a year of failure… and finally, success? · 2022-01-25
• My New Secret LifeCory Zue · coryzue.com · Ship the first iteration of my new secret thing (Project Griffin) · 2021-11-01