3 builders who never spoke to each other

Join a circle of creators who push each other

Deliberate mutual amplification between a small group is named repeatedly as the single largest growth factor. Pitching collaborations one rung above your size, working the ranking as a pair if you have a co-founder, pulling peers into your own replies and asking podcast guests to promote their own episode all buy reach nobody is charging for.

The method

1. 01

   Get yourself inside a circle of other creators who deliberately amplify each other's work.

2. 02

   Pitch joint projects, a webinar, a podcast episode or a co-written article, to creators whose audience is only slightly larger than yours, then repeat one rung up each time you grow.

3. 03

   Deliberately engage with creators from adjacent industries rather than direct peers, since their audiences have never encountered you.

4. 04

   If you have a co-founder, work the algorithm as a pair: tag each other in posts, like and comment on each other's content, and link to their profile from your bio.

5. 05

   Pull a few peers into the replies of your thread to help push it, then end the thread with the invitation to your product.

What it returned

• The group he became part of included Nathan Barry, Shaan Puri, Nick Huber and Julian Shapiro, and it is described as the single biggest piece of his growth.

• Welsh did this repeatedly in his early years, moving to more popular partners as his own following rose.

• Welsh gains new followers from exchanges with the finance creator Andrew Lokenauth. His illustration: an ice cream maker should talk to frozen-goods packaging firms or dessert topping suppliers, not other ice cream makers.

• Tamati brought friends into the thread and finished by pointing readers at her generalist community.

Sources

• What I learned from Sahil Bloom about building a creator flywheel – Jakob GreenfeldSahil Bloom · jakobgreenfeld.com · Engineered Serendipity · 2022-08-07
• 3 Game-Changing Self-Promotion Strategies from Under-the-Radar CreatorsJustin Welsh · justinwelsh.me · Use Visuals to Simplify the Complex · 2023-04-01
• Grow Your Brand By Rooting for OthersJustin Welsh · justinwelsh.me · 3. Host collaborations or interviews · 2023-05-06
• Nobody knows you exist. Now what?Justin Welsh · justinwelsh.me · #4 Collaborate with creators outside your niche · 2024-04-27
• Friday Feature: Office PartyLouis Nicholls · sparkloop.app · ✏️Steal this for your newsletter​ · undated
• How to Plan Your Year In 4 Easy StepsPreetam Nath · preetamnath.com · Actions · 2020-12-20