2 builders who never spoke to each other
Put the same release on every board that day
Show and tell sections exist on several sites and none of them are exclusive, so a small product goes to all of them plus whatever Slack groups and forums you already belong to. One release took the top slot on two of the biggest boards on the same day with no coordination at all. Assume every board is live and post accordingly.
The method
- 01
Announce a small product through the community show-and-tell channels, Show HN, Show DN and Product Hunt, alongside the Slack groups and forums you belong to.
- 02
One release can reach the top of both Product Hunt and Hacker News on the same day without either being coordinated, so treat both as live on launch day.
What it returned
Darian's own promotion was a post on his site, a mention to friends in a Slack group, and a few tweets.
Took the number one slot on Product Hunt and on Hacker News at the same time.
Sources
- What's on your hard drive?Justin Jackson · justinjackson.ca · What should you do? · undated
- @levelsio's blogPieter Levels · levels.io · How I got my startup to #1 on both Product Hunt and Hacker News by accident · 2014-08-16
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in product hunt
- Count the second wave, not the referral clicks3 unconnected · contested
- Run it even when you will not chart3 unconnected
- Launch the small or unpolished thing anyway2 unconnected
- Launch it again once something real has changed2 unconnected
- Convert the day into email subscribers2 unconnected
- Hold the launch until the product earns the traffic2 unconnected · contested