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independence2 unconnected
standing

contested · 1 claims against 1

applies to

b2b and consumer, no audience needed

mixed results

confidence

high

evidence

2 claims · 2 articles · 2 receipts

window

these articles carry no publication dates

2 builders who never spoke to each other · contested

Hold the launch until the product earns the traffic

You get one credible turn on the platform, which argues for delaying until the bugs are fixed, the proof is real and the signup box works. The opposite bet is to list an unfinished product and convert the attention into pre-orders while you finish it. Either way the question is what state the product is in, not what the calendar says.

Where this splits

One maker deliberately delayed his launch until the site was worth visiting, while another posted a product that was not finished and took pre-orders off the attention.

1 claims against 1

Harry Dry

Hold the launch until the site deserves traffic

  1. 01Don't spend your Product Hunt launch on the first rough version of the product - you only get one credible turn, so hold it back until the site is worth the traffic.
the objection · 1 claimJustin Jackson

List it unfinished and take pre-orders now

Submit the product before it is finished and take pre-orders off the launch attention.

What it returned

  • 0

    Author's v1.0 shipped in May 2019 with only a handful of case studies, several bugs and a weak email capture box; he deliberately delayed the launch instead.

  • The Product Hunt Handbook was posted to Product Hunt while still unfinished and the listing produced a noticeable bump in pre-orders.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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More in product hunt

all product hunt plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.