2 builders who never spoke to each other

Launch the small or unpolished thing anyway

The ranking pays for resonance rather than for hours invested: a build of about ninety minutes held the top slot most of a day while projects people ground on for months get ignored. Throwaway side projects are worth listing for the same reason. One founder who waited until his product was past ten thousand a month before launching properly now calls the delay a mistake, because being on people's radar is the thing you were postponing.

The method

1. 01

   Minor throwaway side projects deserve a Product Hunt post as much as flagship products do.

2. 02

   Do not decide what to launch on Product Hunt based on how much labour went into it, since the ranking pays for resonance and not for effort.

3. 03

   Do not postpone a public launch because you are embarrassed by the product. Waiting costs you years of being on people's radar.

What it returned

• 90

  A build of about 90 minutes held the top slot nearly the whole day, while he points out that people who grind on a project for months routinely get ignored.

• $10k

  Friday reached over $10k a month as a side project before the founder ran a formal Product Hunt launch, which he now calls a mistake in hindsight.

• A small project called no more Google was launched there.

Sources

• ⭐️ How I created a #2 Product of the Day in 90 minutes – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · ⭐️ How I created a #2 Product of the Day in 90 minutes · 2020-12-15
• @levelsio's blogPieter Levels · levels.io · Launched no more Google on product hunt · 2018-09-26
• Friday - From side project to raising $450kLuke Thomas · failory.com · How did you build Friday? · undated