3 builders who never spoke to each other

Run it even when you will not chart

Three makers who never reached the front page report the same order of magnitude: forty to fifty signups and a short lift in traffic. For a product that had sold nothing in six months, that launch produced the first purchase and covered a month of salary. It is a modest bump rather than an acquisition event, and it is still worth the day.

The method

1. 01

   A Product Hunt launch reliably produces a burst of traffic and a few dozen signups even when it does not chart, so it is worth doing on any product.

2. 02

   A Product Hunt launch can break a revenue drought even when the numbers are small, because it puts the product in front of buyers rather than browsers.

3. 03

   Treat a Product Hunt launch that misses the day's front page as a modest bump, not an acquisition event, because the large visibility jump only comes with front-page placement.

What it returned

• 40

  Taleship's Product Hunt launch brought roughly 40 to 50 signups and a noticeable amount of traffic without ranking highly. The founder's later project Makerlog hit fourth product of the day, peaking at third.

• 45

  Zue's Product Hunt launch picked up about 45 new users without making the front page for the day, though Product Hunt's founder Ryan Hoover upvoted it

• Habitify launched on Product Hunt after half a year of zero sales and got its first purchase, which covered one month of salary for the team.

Sources

• Week 22 RetrospectiveCory Zue · coryzue.com · Comments · 2017-08-21
• Habitify: From $0 in 6 months to 1M downloads and $21K/monthAlan Nguyen · failory.com · Which were your marketing strategies to grow your business? · undated
• Shut Down +600 Users Startup due to Hurricane MariaSergio Mattei Diaz · failory.com · Which were your marketing strategies to grow your business? · undated