2 builders who never spoke to each other
Convert the day into email subscribers
The durable asset from a launch is the list it leaves behind, and two makers optimised for exactly that. One went from thirteen hundred subscribers to thirty three hundred inside three days; the other listed a free multi part email course and added over two thousand subscribers in forty eight hours. Put the capture in front of the traffic before the day starts.
The method
- 01
A well-prepared launch can move an email list by a factor of two-and-a-half inside three days, which is the return worth optimising for.
- 02
Build a free multi-part email course and launch it on Product Hunt - it can add thousands of subscribers in a couple of days.
What it returned
- 1,500
More than 1,500 upvotes, Product of the Week, and the list going from 1,300 to 3,300 subscribers within 72 hours.
- 2,000
Tiny Marketing Wins was featured on Product Hunt and picked up over 2,000 subscribers within 48 hours, contributing to list growth of 79% from 5,076 to 9,085 across 2015.
Sources
- Make stuff and be happy (2015 year in review)Justin Jackson · justinjackson.ca · Newsletter list · undated
- How I got 2,000 new subscribers from Product HuntHarry Dry · Marketing Examples · How I got 2,000 new subscribers from Product Hunt · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in product hunt
- Count the second wave, not the referral clicks3 unconnected · contested
- Run it even when you will not chart3 unconnected
- Launch the small or unpolished thing anyway2 unconnected
- Launch it again once something real has changed2 unconnected
- Put the same release on every board that day2 unconnected
- Hold the launch until the product earns the traffic2 unconnected · contested