a single source, nothing corroborates it

Bring an audience with you or expect nothing

The platform multiplies whatever following you already have and creates none of it. One maker set himself an explicit gate before launching, a thousand email subscribers plus a thousand followers, and only went up seventy days later when he cleared it. Build the list first and spend it on the day.

The method

1. 01

   Build a following before launch day, because Product Hunt amplifies whatever momentum you already have rather than creating it from nothing.

What it returned

• 1,000

  He set an explicit gate of 1,000 email subscribers plus 1,000 Twitter followers and hit it 70 days after the site first went live.

Sources

• How I got 2,000 new subscribers from Product HuntHarry Dry · Marketing Examples · Step 1 - First 1000 fans · undated