a single source, nothing corroborates it
Name the outcome before you repost
A relaunch can look respectable on the public numbers and still miss the reason you ran it. One maker's second attempt did fine on votes but added none of the platform followers that were his actual objective. Write the target metric down first or you will not know whether it worked.
The method
- 01
A second attempt at the same launch platform can perform respectably and still fail at the goal you actually had, so decide in advance what the launch is for.
What it returned
Zue's reposted Chimp List Helper had a decent showing on Product Hunt but did not grow his follower count there, which was his real objective
Sources
- Week 34 RetrospectiveCory Zue · coryzue.com · Comments · 2017-11-13
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in product hunt
- Count the second wave, not the referral clicks3 unconnected · contested
- Run it even when you will not chart3 unconnected
- Launch the small or unpolished thing anyway2 unconnected
- Launch it again once something real has changed2 unconnected
- Put the same release on every board that day2 unconnected
- Convert the day into email subscribers2 unconnected