a single source, nothing corroborates it
Use the listing as bait for journalists
Reporters and niche bloggers browse the site looking for things to write about, which makes a launch a passive press pitch. Run it alongside direct outreach rather than instead of it. One team used both routes on every project they shipped.
The method
- 01
Reach press two ways at once: pitch journalists and bloggers in your niche directly, and launch on Product Hunt, since journalists browse it looking for things to write about.
What it returned
Kapwing's founders used both routes for every project.
Sources
- SEO project marketingHarry Dry · Marketing Examples · Press Exposure?! · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in product hunt
- Count the second wave, not the referral clicks3 unconnected · contested
- Run it even when you will not chart3 unconnected
- Launch the small or unpolished thing anyway2 unconnected
- Launch it again once something real has changed2 unconnected
- Put the same release on every board that day2 unconnected
- Convert the day into email subscribers2 unconnected