2 builders who never spoke to each other
Point everything you own at the listing
On launch morning, put a banner across your own site so direct visitors get a one click path to backing you, and email the hand built prospect list for a second time. These are audiences you already paid for. Early momentum is what the ranking rewards and these are the only levers on it you fully control.
The method
- 01
Drop a banner onto your own website on launch morning so people arriving directly get a one-click path to back the launch.
- 02
Keep the same hand-built prospect list and hit it a second time on the day you go up on Product Hunt.
What it returned
Transistor emailed its personal list again for its Product Hunt launch.
Sources
- First, write 100 emails to people you knowJustin Jackson · justinjackson.ca · Write 100 emails to people you know · undated
- How I got 2,000 new subscribers from Product HuntHarry Dry · Marketing Examples · Step 4 - Banner time · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in product hunt
- Count the second wave, not the referral clicks3 unconnected · contested
- Run it even when you will not chart3 unconnected
- Launch the small or unpolished thing anyway2 unconnected
- Launch it again once something real has changed2 unconnected
- Put the same release on every board that day2 unconnected
- Convert the day into email subscribers2 unconnected