2 builders who never spoke to each other

Expect browsers rather than buyers

The audience is broad and curious, which is why the biggest traffic day a small tool will ever get can convert at a fraction of a percent. One listing sent about twenty thousand visitors and produced roughly a hundred signups; another turned four thousand page views into fifty eight pre-orders. Search visitors arrive shopping for a solution and these visitors do not.

The method

1. 01

   Expect a poor conversion rate from Product Hunt, because visitors there are browsing out of curiosity rather than shopping for a solution the way search visitors are.

2. 02

   A Product Hunt feature is the single biggest traffic event a small tool is likely to get, but expect a poor conversion rate if your product serves a narrow niche and the audience there is broad.

What it returned

• 58

  Justin's Product Hunt Handbook took the number one spot and produced 58 pre-orders from 4,160 views of the Gumroad page, 30 of them arriving directly from Product Hunt.

• 20,000

  Someone else hunted ABBY on Product Hunt, which sent roughly 20,000 visitors and produced about 100 signups.

Sources

• No marketing unicornsJustin Jackson · justinjackson.ca · Was my conversion rate from Product Hunt low? · undated
• ABBY: Here’s What Andy Has Learned from an A/B Test ToolAndy Goldschmidt · failory.com · How did you grow ABBY? · undated